Decision Desk HQ Site Redesign and Brand Guidelines
As Decision Desk HQ’s first and only visual designer, I came onboard to create a design system and brand guidelines for current and future design needs.
In addition to being the lead designer on their biggest client projects, in my first 6 months, I redesigned DDHQ’s new election results site, newsletter, marketing materials, social graphics, and internal and client-facing decks/presentations.
Client: Decision Desk HQ
Role: Lead Designer
Tools: Figma, Adobe Creative Suite, Github
Site Redesign
The Decision Desk website redesign is an ongoing project aimed to elevate and clarify the DDHQ brand, attract new customers, and provide real-time election results and election news coverage to readers. Prior to the launch of the redesign, DDHQ used several unique URLs and sites for their business pages, blog, and results, leaving the user experience disjointed and the brand unclear. Part of the redesign was bringing together all aspects of the business under one URL in order to build a more cohesive experience for both customers and readers.
V1 of the DDHQ website redesign
Screenshot from the election results site user flow.
Newsletter
Screenshots from the redesigned DDHQ newsletter that has over 250,000 subscribers.
Graphics
A selection of graphical treatments for the DDHQ website, social sharing images, and newsletter content.
Brand Guidelines
Select slides from a newly established Brand Guidelines deck, including logos, typography and colors.
